Founder and CEO

Aaron Rice is a filmmaker and creative executive whose work blends narrative craft with cultural purpose—an executive producer, director, and narrative strategist with over 15 years of experience developing and producing original content across film, television, digital, and multi-format media. He has developed and executive produced with leading production companies, studios, and platforms, including LBE Entertainment, Seven Bucks Productions, Alevy Productions, Netflix, Disney+, National Geographic Wild, BET, 20th Century Studios, CNBC, A+E, Hallmark Channel, Discovery, and Meta.

Aaron is devoted to shaping culturally resonant work that explores the depth of the human experience and our connection to the natural world. His approach blends creative exploration with strategic clarity, helping develop not just films and series, but also the artists, voices, and ideas behind them.

Known for his emotionally intelligent storytelling and creative rigor, Aaron has built a reputation for guiding projects from concept to cultural impact. His leadership reflects a deep belief in collaboration, discovery, and stories that truly matter.

SVP of Production

Chris Thomas is a seasoned production executive with over a decade of experience leading complex creative projects from inception through delivery. As VP of Production at Rove Modal, Chris oversees day-to-day operations and ensures that every project—no matter the scale or format—is executed with excellence, efficiency, and creative integrity.

With a background spanning documentary, branded content, commercial campaigns, and long-form media, Chris brings a unique blend of strategic foresight and hands-on production expertise. He’s known for building trust-driven teams, solving logistical challenges with calm precision, and guiding ideas from vision to reality—on time, on budget, and above expectations.

Chris’s work is grounded in a deep respect for story and collaboration. At Rove Modal, he plays a pivotal role in shaping a production culture that values both the process and the people behind the scenes.